Route One Marketing

APPOINTMENT SETTING FOR HIGH-TICKET SALES

Warm qualified prospects,
not cold leads.

We run the ads, generate the enquiry, call and qualify, then hand the prospect to your consultant live on the phone. Your sales team only speaks to people who are ready to buy.

Get your own appointments → How it works

75%

of a consultant's dialling time goes on leads who never answer, aren't qualified, or were never a good fit for your product.

+100%

increase in your consultant's potential sales capacity to close new deals every month.

60%

of your consultant's dialling time freed up by only speaking with warm qualified prospects. 

Sectors we work in

Property investment
Solar
Roofing
Extensions & loft conversions
Wealth management
Financial planning
Coaches and consultants
Property investment
Solar
Roofing
Extensions & loft conversions
Wealth management
Financial planning
Coaches and consultants

The problem

Most of your sales team's dials go nowhere.

For most high-ticket sales teams, only a quarter of their dial time is spent with someone who is actually in a position to buy. The rest goes on dials that never connect, wrong numbers, and conversations with people who were never a good fit for your offering. And it's your most valuable staff making those calls.

Chasing unqualified or poor-fit leads45%
Leads that never pick up20%
Invalid contact details10%
With a qualified, good-fit prospect25%

Services

One service. We run the whole marketing funnel.

You don't have to buy media, produce creative, monitor feedback loops and manage a call team separately. You buy warm appointments with qualified prospects. We take on the work, you get the results.

01

Paid ad management

New cold traffic and retargeting campaigns built specifically around your product, run on our ad accounts. Budget, targeting and testing are ours to manage — ad spend is included in the fee, not on top.

02

Creative production

Every asset in the campaign is written and produced by us, then iterated upon based on performance metrics. Nothing for your marketing team to manage other than approving the creative assets before we push them live.

03

Funnel build

Bespoke pages that give the prospect real context about your product or service, collect buying signals and handle the early objections before anyone picks up the phone.

04

Speed-to-lead calling

A dedicated appointment setter assigned to your account calls every enquiry within five minutes during business hours. Studies put conversion rates up to 400% higher when the call lands that fast.

05

Qualification and filtering

A pre-approved script confirms the lead's qualification status and product fit against your criteria. The bad fits, the not-yets and the no-answers never reach your sales floor. Only the qualified and good-fit prospects make it through.

06

Warm live handover

Nurtured prior to the appointment, re-confirmed on the day, your consultant briefed, then the call transferred live. No chasing the prospect, all your team does is focus on their pitch when our appointment setter calls with the prospect already on the line.

CampaignsLive
Cold prospecting72%
Retargeting28%
Ad spendIncluded

Creative testing

V1

V2

V3 · Best

Winning creative scales, the rest is retired.

Book my call Step 1 of 2
Confirmation page sets the appointment expectations
Call logToday
Enquiry 09:14Called 09:16
Enquiry 11:02Called 11:05
Enquiry 14:47Called 14:49
Average response2 min 40 s

Your criteria

Capital available
Buying within 90 days
Decision maker on the call
Out of area — sifted out
Reaches your sales floorQualified only
Appointment bookedLive now
March← →
MTWTFSS
242526272812 3456789 10111213141516 17181920212223

Thu 13 · 14:30

13:00 14:30 16:00

Qualified · brief sent · prospect on the line

Appointment Setter+Qualified ProspectYour Consultant

“25 appointments with warm qualified prospects replace roughly 500 calls' worth of effort with cold leads — freeing up around 60% of the working month for your consultants to sell.”

The maths behind the model

Sectors

Built for high-ticket sales, at home in property.

Where we work today

Property investment

Our home sector. We know the stock, the buyer profiles, the qualification questions that matter and the objections a consultant will hear, because we've sold it ourselves.

  • ·Buy-to-let and off-plan developments
  • ·Serviced accommodation and HMO stock
  • ·Overseas and hands-off investment products

Also serving

Home improvements

High-ticket services including solar, roofing, extensions and loft conversions.

Wealth management

Qualified on investable assets and appetite before the appointment.

Financial planning

Advisers speaking only to people who fit their practice's ideal client.

Coaches and consultants

High-ticket programmes sold on a call, not a checkout.

About us

We've built the bridge between marketing agencies and your sales teams.

Most agencies generate leads and hand them straight to your sales team to work through. In between, the traffic gets lost, cold-called badly, or dumped on consultants unqualified. We sit in that gap: we call, we qualify, we book the appointment, and we transfer the prospect onto a live call with your consultant.

We're an extension of your marketing and sales team, not an outsourced call centre. We work to your qualifying criteria, your targets and your feedback.

12 years

Combined founder experience inside the property investment sector — on the sales floor, not just behind the ad account.

£35m+

Value of property sold personally by our founders. Across multiple property investment sectors including off-plan city-centre apartments, HMOs and social housing.

5,000+

Property investment leads generated within the last 2 years for our own property sales business so we know how it works inside out, from new lead all the way through to completion.

TRIPLE R GUARANTEE

We stand behind every appointment we book.

01 Rebooked

The appointment doesn't show

It gets rebooked, and it doesn't count towards your monthly quota until the prospect makes the call with your sales team.

Tue · 10:00No show
Fri · 15:00Rebooked
02 Replaced

The prospect's details don't match 

If what the prospect tells you is materially different from what our team recorded, the appointment is replaced at no extra cost.

Recorded on the call
What your consultant hears
Cost to you£0
03 Refunded

We miss the monthly quota

We keep working until the shortfall is made up. If it's still unfulfilled after three months, we refund any unfulfilled appointments.

Monthly quota25
19 delivered6 carried or refunded

FAQs

The questions you're waiting to ask next.

Live in 14 days

01Discovery call and qualifying criteria
02Creative, funnel and script build
03Campaigns live, first handovers booked
How are these different from other voice-qualified leads?+

Most agencies working voice-qualified leads don't create the enquiry — they call old third-party lists with a loose link to what you sell and hope to cross-sell. We build the funnel around your product, generate the enquiry ourselves, then call that person to book the appointment. Because we have full control over the entire funnel, we can refine the targeting and messaging month by month to increase the quality of prospects you are speaking to.

How quickly can you start?+

Our onboarding takes 14 days from signing up to going live with the campaigns.

What if you don't hit the monthly quota of appointments?+

We keep working until the shortfall is made up the following month. Still unfulfilled after three months, and we refund any unfulfilled appointments.

What if an appointment isn't a good fit?+

Every appointment is booked to your qualifying criteria. If the lead's details are materially different to what we recorded, it's replaced at no extra cost.

Whose ad accounts do the campaigns run on?+

Ours. We build, run and optimise the campaigns on our own accounts, and the ad spend is included in the fee — there is no separate media budget to manage or approve.

What do you need from us to get started?+

A discovery call to agree your qualifying criteria, sign-off on the script and creative, and the availability your consultants can take live handovers in. Everything else is on us.

How does an appointment actually reach our sales team?+

We nurture the prospect to the appointment, re-confirm on the day, brief your consultant, then transfer the call live. Your team picks up already knowing who they are speaking to and why.

Do you work in sectors other than property investment?+

Property investment is our home sector, and we also work with home improvements businesses, wealth management firms, financial planning professionals, and coaches and consultants. If the sale is considered, made over the phone and worth a consultant’s time, the model is proven.

Do I have to manage any of it?+

No. We own the ads, the creative, the funnel, the calling and the booking. Your only involvement is the initial sign-off, keeping consultant availability up to date, and the weekly feedback session on lead quality.

Are my qualified prospects exclusive?+

Yes. Every enquiry is generated for you on your campaigns, and the appointment is booked for your consultants only. Prospects are never shared, resold or passed to another client.

How much does it cost?+

A single monthly fee for an agreed quota of warm handovers, with ad spend, creative and the calling team all included. The figure depends on your sector and how tight your qualifying criteria are, so we price it on the discovery call.

Is our business the right size to work together?+

What matters is a limited capacity to close more deals, not headcount. If you have at least one consultant who is struggling to increase their monthly revenue because they can't take on any more leads, then we can help you pivot to taking live handovers with qualified prospects through the week. Spending their time talking to people who can buy instead of wasting it on calls that go nowhere.

Are these just the same as buying leads?+

No. A bought lead is a name and a number your team then has to chase. We deliver qualified prospects by generating the enquiry, call it within five minutes, qualify them against your criteria and hand the prospect over live. You buy the conversation while increasing your teams sales capacity, not just the contact detail.

Can we listen back to the qualifying calls?+

Yes. You get visibility of how each appointment was qualified, and we hold a weekly feedback session so your team’s view of lead quality feeds straight back into the targeting and the script.

The Route One Marketing team on the phones

Contact us

Let's book your first appointment.

The next step is a short call to understand your business, your product and your qualifying criteria. If we're a good fit, we can start onboarding the same week.

Monday to Friday, 9am to 5pm. We reply the same working day.

Book a call →
Route One Marketing

Appointment setting for high-ticket sales

Warm qualified prospects, not cold leads.

We run the ads, generate the enquiry, call and qualify, then hand the prospect to your consultant live on the phone. Your sales team only speaks to people who are ready to buy.

Get your own appointments → How it works

75%

of a consultant's dialling time goes on leads who never answer, aren't qualified, or were never a good fit for your product.

+100%

increase in your consultant's potential sales capacity to close new deals every month.

60%

of your consultant's dialling time freed up by only speaking with warm qualified prospects.

Sectors we work in

Property investment
Solar
Roofing
Extensions & loft conversions
Wealth management
Financial planning
Coaches and consultants
Property investment
Solar
Roofing
Extensions & loft conversions
Wealth management
Financial planning
Coaches and consultants

The problem

Most of your sales team's dials go nowhere.

For most high-ticket sales teams, only a quarter of their dial time is spent with someone who is actually in a position to buy. The rest goes on dials that never connect, wrong numbers, and conversations with people who were never a good fit for your offering. And it's your most valuable staff making those calls.

Chasing unqualified or poor-fit leads45%
Leads that never pick up20%
Invalid contact details10%
With a qualified, good-fit prospect25%

Services

One service. We run the whole marketing funnel.

You don't have to buy media, produce creative, monitor feedback loops and manage a call team separately. You buy warm appointments with qualified prospects. We take on the work, you get the results.

01

Paid ad management

New cold traffic and retargeting campaigns built specifically around your product, run on our ad accounts. Budget, targeting and testing are ours to manage — ad spend is included in the fee, not on top.

CampaignsLive
Cold prospecting72%
Retargeting28%
Ad spendIncluded

02

Creative production

Every asset in the campaign is written and produced by us, then iterated upon based on performance metrics. Nothing for your marketing team to manage other than approving the creative assets before we push them live.

Creative testing

V1

V2

V3 · Best

Winning creative scales, the rest is retired.

03

Funnel build

Bespoke pages that give the prospect real context about your product or service, collect buying signals and handle the early objections before anyone picks up the phone.

Book my call Step 1 of 2
Confirmation page sets the appointment expectations

04

Speed-to-lead calling

A dedicated appointment setter assigned to your account calls every enquiry within five minutes during business hours. Studies put conversion rates up to 400% higher when the call lands that fast.

Call logToday
Enquiry 09:14Called 09:16
Enquiry 11:02Called 11:05
Enquiry 14:47Called 14:49
Average response2 min 40 s

05

Qualification and filtering

A pre-approved script confirms the lead's qualification status and product fit against your criteria. The bad fits, the not-yets and the no-answers never reach your sales floor. Only the qualified and good-fit prospects make it through.

Your criteria

Capital available
Buying within 90 days
Decision maker on the call
Out of area — sifted out
Reaches your sales floorQualified only

06

Warm live handover

Nurtured prior to the appointment, re-confirmed on the day, your consultant briefed, then the call transferred live. No chasing the prospect, all your team does is focus on their pitch when our appointment setter calls with the prospect already on the line.

Appointment bookedLive now
March← →
MTWTFSS
242526272812 3456789 10111213141516 17181920212223

Thu 13 · 14:30

13:00 14:30 16:00

Qualified · brief sent · prospect on the line

Appointment Setter+Qualified ProspectYour Consultant

“25 appointments with warm qualified prospects replace roughly 500 calls' worth of effort with cold leads — freeing up around 60% of the working month for your consultants to sell.”

The maths behind the model

Sectors

Built for high-ticket sales, at home in property.

Where we work today

Property investment

Our home sector. We know the stock, the buyer profiles, the qualification questions that matter and the objections a consultant will hear, because we've sold it ourselves.

  • ·Buy-to-let and off-plan developments
  • ·Serviced accommodation and HMO stock
  • ·Overseas and hands-off investment products

Also serving

Home improvements

High-ticket services including solar, roofing, extensions and loft conversions.

Wealth management

Qualified on investable assets and appetite before the appointment.

Financial planning

Advisers speaking only to people who fit their practice's ideal client.

Coaches and consultants

High-ticket programmes sold on a call, not a checkout.

About us

We've built the bridge between marketing agencies and your sales teams.

Most agencies generate leads and hand them straight to your sales team to work through. In between, the traffic gets lost, cold-called badly, or dumped on consultants unqualified. We sit in that gap: we call, we qualify, we book the appointment, and we transfer the prospect onto a live call with your consultant.

We're an extension of your marketing and sales team, not an outsourced call centre. We work to your qualifying criteria, your targets and your feedback.

12 years

Combined founder experience inside the property investment sector — on the sales floor, not just behind the ad account.

£35m+

Value of property sold personally by our founders. Across multiple property investment sectors including off-plan
city-centre apartments, HMOs and social housing.

5,000+

Property investment leads generated within the last 2 years for our own property sales business so we know how it works inside out, from new lead all the way through to completion.

Triple R guarantee

We stand behind every appointment we book.

01 Rebooked

The appointment doesn't show

It gets rebooked, and it doesn't count towards your monthly quota until the prospect makes the call with your sales team.

Tue · 10:00No show
Fri · 15:00Rebooked
02 Replaced

The prospect's details don't match

If what the prospect tells you is materially different from what our team recorded, the appointment is replaced at no extra cost.

Recorded on the call
What your consultant hears
Cost to you£0
03 Refunded

We miss the monthly quota

We keep working until the shortfall is made up. If it's still unfulfilled after three months, we refund any unfulfilled appointments.

Monthly quota25
19 delivered6 carried or refunded

FAQs

The questions you're waiting to ask next.

How are these different from other voice-qualified leads?+

Most agencies working voice-qualified leads don't create the enquiry — they call old third-party lists with a loose link to what you sell and hope to cross-sell. We build the funnel around your product, generate the enquiry ourselves, then call that person to book the appointment. Because we have full control over the entire funnel, we can refine the targeting and messaging month by month to increase the quality of prospects you are speaking to.

How quickly can you start?+

Our onboarding takes 14 days from signing up to going live with the campaigns.

What if you don't hit the monthly quota of appointments?+

We keep working until the shortfall is made up the following month. Still unfulfilled after three months, and we refund any unfulfilled appointments.

What if an appointment isn't a good fit?+

Every appointment is booked to your qualifying criteria. If the lead's details are materially different to what we recorded, it's replaced at no extra cost.

Whose ad accounts do the campaigns run on?+

Ours. We build, run and optimise the campaigns on our own accounts, and the ad spend is included in the fee — there is no separate media budget to manage or approve.

What do you need from us to get started?+

A discovery call to agree your qualifying criteria, sign-off on the script and creative, and the availability your consultants can take live handovers in. Everything else is on us.

How does an appointment actually reach our sales team?+

We nurture the prospect to the appointment, re-confirm on the day, brief your consultant, then transfer the call live. Your team picks up already knowing who they are speaking to and why.

Do you work in sectors other than property investment?+

Property investment is our home sector, and we also work with home improvements businesses, wealth management firms, financial planning professionals, and coaches and consultants. If the sale is considered, made over the phone and worth a consultant’s time, the model is proven.

Do I have to manage any of it?+

No. We own the ads, the creative, the funnel, the calling and the booking. Your only involvement is the initial sign-off, keeping consultant availability up to date, and the weekly feedback session on lead quality.

Are my qualified prospects exclusive?+

Yes. Every enquiry is generated for you on your campaigns, and the appointment is booked for your consultants only. Prospects are never shared, resold or passed to another client.

How much does it cost?+

A single monthly fee for an agreed quota of warm handovers, with ad spend, creative and the calling team all included. The figure depends on your sector and how tight your qualifying criteria are, so we price it on the discovery call.

Is our business the right size to work together?+

What matters is capacity to take the calls, not headcount. If you have at least one consultant who can take live handovers through the week and a product sold over the phone, the model works.

Are these just the same as buying leads?+

No. A bought lead is a name and a number your team then has to chase. We generate the enquiry, call it within five minutes, qualify it against your criteria and hand the prospect over live. You buy the conversation, not the contact detail.

Can we listen back to the qualifying calls?+

Yes. You get visibility of how each appointment was qualified, and we hold a weekly feedback session so your team’s view of lead quality feeds straight back into the targeting and the script.

Live in 14 days

01Discovery call and qualifying criteria
02Creative, funnel and script build
03Campaigns live, first handovers booked
The Route One Marketing team on the phones

Contact us

Let's book your first appointment.

The next step is a short call to understand your business, your product and your qualifying criteria. If we're a good fit, we can start onboarding the same week.

Monday to Friday, 9am to 5pm. We reply the same working day.

Book a call →